Privacy Policy
Last updated: October 3, 2026
At Fertility Dreams, your privacy and the protection of your personal data are part of the care we provide. This policy explains how we collect, use, and store information on the website, forms, and contact channels. Its main framework is Colombia's Law 1581 of 2012 and its regulations. Where applicable, the requirements of the General Data Protection Regulation of the European Union and other applicable laws will also be addressed.
1. Data Controller
Fertility Dreams S.A.S.
Address: Calle 110 # 9-25, Bogotá, Colombia.
Email for privacy inquiries: [email protected].
Phone and WhatsApp: +57 318 2666733.
2. Scope
The site, its campaigns, and contact channels are aimed at adults. This policy covers data provided by visitors and those interested in our services. The site does not directly request personal data from minors. Clinical care documents and contracts corresponding to each service complement this information.
3. Data We Collect
We collect personal information through forms, direct contact, messaging, and digital platforms. This may include:
- Full name
- Contact information (email, phone number)
- Basic medical information voluntarily provided
- Contact preferences and browsing behavior
- Technical information collected by analytical tools and cookies
- Location data through geolocation tools
- Screen recordings or sessions for user experience analysis
4. Purposes of Processing
We use personal information to:
- Provide personalized fertility guidance and care
- Respond to requests, quotes, and inquiries
- Improve our services and content
- Conduct promotional and educational campaigns exclusive to Fertility Dreams
- Personalize your experience on our channels
- Adapt content and messages to the appropriate language based on your location
5. Legal Basis for Processing
Processing requiring authorization will be carried out with prior, informed consent that can be consulted later, except for exceptions provided by law. We will inform the purpose of data collection, the rights of the data subject, and the channels to exercise them.
Health and fertility data require special conditions for sensitive data. Contracting a service or a legal obligation may require retaining certain information; this does not constitute a general authorization for advertising or for uses other than those informed.
6. Tools and Third Parties
We may use messaging providers like WhatsApp, forms and CRM, analytics like Google Analytics, advertising tools, geolocation, or session analysis, depending on the functions activated in each channel. Their intervention should be limited to the informed purpose and the applicable conditions for processing.
Some providers may process information outside of Colombia. Transfers and transmissions will be subject to applicable legal and contractual requirements. Sensitive information provided for guidance or care should not be used as content for advertising campaigns.
7. Data Retention
Information will be retained for as long as necessary for the informed purpose and to meet corresponding legal or contractual obligations. The retention period may vary depending on the type of data and the relationship with Fertility Dreams. When no longer necessary and there is no obligation to retain it, it will be deleted or anonymized.
8. Rights of the Data Subject
You can know, update, and rectify your data, request proof of authorization when applicable, obtain information about its use, and request deletion or revocation in appropriate cases. Access to your data is free.
You can file a complaint with the Superintendence of Industry and Commerce after exhausting the inquiry or complaint process with the responsible party, according to the law. The contact channel is [email protected].
9. Consent for Campaigns
Promotional communications will be sent when the corresponding authorization exists. Providing information for an inquiry does not, by itself, authorize any advertising use. You can request to stop receiving promotional messages through the message mechanism or by writing to [email protected].
10. Process Automation
Some interactions may be supported by smart forms, assistants, or chatbots. You can request assistance from a person through our contact channels. Automated responses from the site do not replace individual clinical evaluation or the agreed conditions for a service.
11. Use of Cookies
Depending on the activated functions, the site may use technologies necessary for its operation and third-party analytical or advertising tools. The purposes and corresponding authorization must be informed before processing. You can modify your browser's cookie preferences; blocking them may affect some functions.
The existence of this policy does not replace the authorization necessary for a specific processing.
12. Security Incidents (Data Breaches)
In the event of a security breach compromising your personal data, Fertility Dreams will take appropriate measures to mitigate the impact and notify affected users in accordance with current data protection regulations.
13. Sensitive Data and Additional Security
Information about health, fertility, and other intimate aspects may be sensitive. You are not obligated to answer questions requesting sensitive data or to authorize its processing. When requested, its nature, purpose, and the corresponding explicit authorization will be informed, except for legal exceptions.
Access and use should be limited to authorized care and to those who need it for that purpose, with the corresponding security and confidentiality measures.
14. Processing of Third-Party Data
If you provide personal data of other people (e.g., your partner), you guarantee that you have obtained their prior consent to share that information with us.
15. Right to be Forgotten and Portability
When the General Data Protection Regulation applies to your case, you can request the rights of deletion, portability, opposition, or limitation under the conditions provided by that regulation. Its scope depends on the processing and legal exceptions. To exercise them, write to [email protected].
16. Contact for Complaints and Requests
Write to [email protected] indicating your name, a means to respond, and the specific request. Fertility Dreams may ask for the necessary information to verify your identity or representation, avoiding revealing data to unauthorized third parties.
In Colombia, inquiries are addressed within a maximum of ten business days from receipt; if not possible, the reasons and new date will be informed, not exceeding five additional business days. Complaints are addressed within a maximum of fifteen business days from the day after receipt, with a justified extension allowed of up to eight additional business days.
If the complaint is incomplete, it will be requested to complete it within five days following its receipt. After two months from that request without receiving the requested information, it will be understood as withdrawn. Deletion or revocation may be limited by a legal or contractual obligation to retain information.
17. Policy Modifications
This policy is effective from October 3, 2026. Relevant changes will be communicated before implementation through appropriate channels. If a new authorization is required due to changes in purpose, it will be requested according to the law. The update date will be indicated on this page.
